Joseph School of Business Studies,
Shuats, Rewa Road, Naini-211007
Phone: +91-532-2684319
Fax: +91-532-2684394
Email: sdean_bstudies@shiats.edu.in
Website:


Department of Business Studies
Specializations:
A. Marketing
B. Finance
C. Human Resources

A. Marketing
Marketing is of interest to everyone, whether marketing goods, services, properties, persons, information, ideas, or organization. It deals with the whole process of entering markets, establishing profitable position and building loyal customer relationship. The Department of Marketing is committed to cultivating an experientially based, hands-on, applied learning environment for the study, teaching, research, and practice of marketing. The Department strives to foster a relationship-marketing focus in its mission of teaching, research, and service directed to students, faculty, alumni, the business community, and the marketing profession. The Department of Marketing's differential advantage is based on the development of a superior relationship among students, faculty and the business community by focusing on its core competency of acquiring and disseminating knowledge through active, experimental methods of research and teaching. The vision of the department recognizes the ongoing paradigm shift in marketing from a transaction to a relationship orientation.

The students in the Institute of Management experience the utter reality of marketing management through case studies and discussions. The main focus these days is on exploring opportunities in the new economy with respect to globalization. The focus today is also on customer relationship management. The students of Business Studies are taught to cope up with the changing trends in marketing management. The Department of Marketing concentrates on vivid areas like digital marketing, retailing, product and brand management, consumer behavior, advertising, international marketing, etc.

B. Finance
The present economic challenges that have gripped the world economy stress upon the proper utilization of finance by individuals, business houses and government bodies. Efficient utilization of finance is the hallmark of success in any organization and the Department of Finance tries to inculcate technical and managerial capabilities in scholars for a better management of finance. The aim of the Department is not only to inculcate among students, analytical ability and logical reasoning for judicious decision-making, but also to prepare students for taking various responsible positions in various organizations. The Department of Finance has been imparting education in the field of corporate finance, financial market, financial services, investment management, microfinance, financial planning, taxation, accounting, etc. to both Indian and foreign students. With the help of energetic and experienced faculty members, the Department of Finance is also engaged in the area of research. Students who specialize in finance have opportunities in the field of banking, insurance, brokerage firms, credit rating agencies, NGOs, etc.

C. Human Resources
Human Resources is a specialized field of management. Managing live resources i.e. human beings in the organization is the most challenging and complex task for managers. Sound HR practices are inevitable for any business organization to expand and grow. The prosperity of any business organization depends on well-managed manpower which, in turn, reflects on the financial health of the company and leads towards a robust and buoyant economy.

The Department of HR, through its continuous efforts on research in diverse, upcoming and recent trends in the area of HR, has been able to place itself as one of the fastest growing and progressive departments. To stay abreast of the changing business environment and develop a zest for implementing innovative and creative ideas, are the key objectives of the Department. With its undaunted and invigorating efforts the Department strives towards achieving standard benchmark practices and overall academic excellence in the area of management education in the country.